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On the digital front, Marvel extended its evergreen portfolio into storybook apps including one for Spider-Man narrated by Stan Lee.
Disney rounded out the year at retail with emerging properties such as Phineas and Ferb, plus Disney Channel tween and preschool entertainment and Disney Baby.
Marvel continues to expand licensing and co-branded programs around its robust portfolio of characters, with a major focus on two evergreen franchises: Marvel's The Avengers and The Amazing Spider-Man.
Support continues in 2013 with sequels for Iron Man and Thor and the debut of two new animated series: Marvel's Ultimate Spider-Man and Marvel's Avengers Assemble.
Rounding out the top five Global Licensors are: Several major trends have emerged among many licensors including the development of apps and social gaming, the creation of live entertainment events and the expansion of fashion apparel and accessories across all age groups.
Furthermore, the Top 125 exemplifies the increasing interest in and dependence on bona fide brands that resonate among consumers and can drive traffic, sales and enhance a retailer's reputation as a destination for hot, trendy and oftentimes exclusive merchandise.
Global expects to reach in 2013 as new properties continue to grow and expand licensing initiatives worldwide.
The Top 125 Global Licensors accounted for more than 2 billion in retail sales of licensed products worldwide in 2011.
Iconix China, the joint venture between Iconix and Silas Chou, continued to perform well with new store roll-outs for Candie's, London Fog, Rocawear, Badgley Mischka, Rampage and most recently Royal Velvet.The Top 125 Global Licensors, the exclusive annual retail sales ranking of the world's largest owners of intellectual property from License!Global, boasts the addition of 20 new licensors and reinforces the widespread popularity and growth of brand extensions across a multitude of sectors and retail channels.JOSH SILVERMAN, EVP, GLOBAL LICENSING, 1.818.544.0001 COM Disney and Marvel delivered top merchandising programs in 2011, supporting evergreen franchises which for Disney included Mickey Mouse, Disney Princess, Disney Fairies, Toy Story and Cars; and for Marvel: Thor and Captain America.
Standout retail programs included major statements for Cars 2 and Captain America across all tiers of retail.Merchandise inspired by Disney Channel and Disney Junior will continue to fill shelves at retail as new programming and new product lines are introduced for the tween and preschool segment.